Our Mission

Tradition. Sustainability. Beauty.

Tradition

We draw on the experience of three generations of goldsmiths and jewelers. This expertise allows us to offer only the best products to our customers. Many of our pieces are handmade and recycled right here in Thailand allowing for a large proportion of the value chain benefitting the local community.

Woman inside a shop standing in front of a window display of gold jewelry, mostly gold chains.

Porntip Charernthamanont, mother of Champ Charernthamanont, in one of the first ModernGold retail shops in the 1990s. She can be credited with reviving the family gold business after two decades of inactivity.

Sustainability

The traditional Thai jewelry making process is intrinsically sustainable. Instead of sourcing new material, most of the gold used for our jewelry is recycled gold that is melted from old pieces that customers have sold back to us or to our suppliers. Additionally, we are committed to keeping our business processes as sustainable as possible, including our packaging which is made from recycled materials.

The process of melting down old gold pieces to recycle the gold and turn it into new jewelry pieces in the ModernGold workshop.

Beauty

Naturally, beauty is at the core of our decision making. We want to bring the most beautiful pieces to our customers in Thailand and beyond. Many of our pieces are inspired by the beauty of Thailand. Take, for example, our Flower Ring Collection. Each piece is inspired by flowers that are found in Thailand.

This ring as part of our Flower Ring Collection is inspired by one of the most important Thai flowers: the lotus flower. There are many meanings associated with it, including purity and spirituality.